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  • Matterhorn Mountain in Zermatt Switzerland

Brands From A Small Country Teach Big Marketing Lessons

Think for a moment. Is it easier to name ten Swiss people or ten Swiss brands? Despite having lived in Switzerland for almost a decade, I get stuck naming Swiss people after Roger Federer, Marc Forster, and Bertrand Piccard. But Swiss brands, well, here’s a few: If you’re detail-orientated (and therefore possibly Swiss at heart), you noticed that I went [...]

  • City Skyline - Why you need a google my business page.

Why You Need a Google My Business Page

If you have a retail business or a company that serves a defined area, a Google My Business (GMB) page is a cost-free way to build brand awareness and drive traffic to your website.  Here’s why you might want to consider setting up a Google My Business page: Gain Visibility [...]