Brands From A Small Country Teach Big Marketing Lessons

Think for a moment. Is it easier to name ten Swiss people or ten Swiss brands? Despite having lived in Switzerland for almost a decade, I get stuck naming Swiss people after Roger Federer, Marc Forster, and Bertrand Piccard. But Swiss brands, well, here’s a few: If you’re detail-orientated (and therefore possibly Swiss at heart), you noticed that I went crazy and listed eleven famous Swiss brands. [...]